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          5. Brand USA was established by the Travel Promotion Act of 2009 as the nation's first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination and to communicate U.S.

          visa and entry policies. Brand USA began operations in May 2011.[1][2]

          Brand USA's creation stems from the belief that international travel to the United States is a significant driver of economic growth.

          Currently, international travel to the United States currently supports 1.8 million American jobs (directly and indirectly), touching on most sectors of the American economy.[3]

          Since its founding, Brand USA has worked in close partnership with more than 800 partner organizations [4] to promote the United States as a unique travel destination.

          According to studies by Oxford Economics, over the past five years Brand USA’s marketing initiatives have helped welcome 5.4 million incremental vis